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Understanding Script Profile Parameters within Adobe Target

Script profile parameters, within Adobe Target, define a profile attribute on the profile attributes page.  They are defined in Target itself rather than within the actual page level code, which...

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Pros and Cons to Excluding Extreme Orders in Adobe Target

Extreme Orders, in Adobe Target, are defined as orders that are more than 3 standard deviations away from your average order value (plus or minus 3). This blog posting will look at a use case of an...

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Integrating Adobe Target into 3rd Party Analytics Tools

Adobe Target is a great tool to use for A/B and MVT testing but what happens if you don’t leverage Adobe Analytics (Omniture SiteCatalyst) for your analytics and reporting needs? Are you still able to...

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Using mbox3rdPartyID within Adobe Target

I recently did a project with a client who applied a programmatic approach to their optimization efforts but didn’t have the internal database framework in place to create profile attributes...

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Manually removing QA mode within Adobe Target

Have you ever been testing and A/B, MVT or experience test using Adobe Target’s testing URL (?at_preview_token=abc123…) and wanted to disable it so that you can continue to see the site vs. the test?...

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Adjusting the Body Hiding Scope in Adobe Target

Lets say you are leveraging SPA (single page application) technologies such as react, angular or node and only a portion of the page is being refreshed. Adobe Target, out of the box, applies footer...

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Customizing Target Server Sub Domain in Adobe Target

Lets say you either have a sub-domain that you don’t like or you want it different for separate sites for Adobe Target purposes…what do you do? This blog post will give you the helpful tip to leverage...

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Recommend Products Based on Profile Script in Adobe Target

Would you like to have Target recommend good cross sell products to your end users so that they purchase more of these? Would you also like to have this based on the last product order? This blog...

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Force Secure Protocol for All Request in Adobe Target

In certain instances you might have to have request sent over via secure protocol (keep data sent to Target encrypted) but due to the dynamic nature of Target, if you are on http, it sends the data as...

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Turning Off Body Hiding Flicker Handling in Adobe Target

Adobe Target provides a content flicker handler that adds time to the page and user experience that some users might not want or need for a page or set of pages. This blog posting will give you the tip...

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